Have You Thought Of Using Entertainment Marketing To Hook Customers?

“Entertainment Marketing” has not been taken advantage of very much by many brands and companies.How To Fulfill A Human Need?Hook your customers’ attention and persuade them to consume your products by fulfilling the human’s needs for entertainment.Now what is “Entertainment Marketing?” Here is a simple definition:Entertainment marketing is the strategy of creating, associating with and promoting entertainment and entertaining activities to excite, then engage the customer, while forming a high-profile, positive affinity with the brand to drive continuous profitable customer action.Other Marketing ApproachesSome other marketing terms that have been used by marketers, for example, are:Retail Marketing: Retail marketing is the range of activities undertaken by a retailer to promote awareness and sales of the company’s products — Tracey Sandilands, Demand MediaContent Marketing: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.When it comes to marketing and attracting more customers, I observe many businesses, especially retailers, hit the wall. Usually, the strategy being employed tends to be more of what I call “sales marketing” which is offering services such as “discount coupons, freebies, sales, ladies’ nights, happy hour, special packages, birthday specials… “Those are strategies a business should keep using regularly, but after awhile, it loses its lustre with customers and in the end, it doesn’t matter much to them if they get another discount. I know this is what happens with me.Why Does Entertainment Marketing Work?But on top of that, a business should really look into the immediate elevation of your brand or product in the minds of the customer by associating itself with an entertainment idea or activity, whether it be an event, a performance, a song, a movie, an entertaining video, a game or contest, celebrity or public figure endorsements and appearances.Now, “entertainment marketing” probably works best for retail businesses, but it is not only applicable to B to C’s (business to customer), but often, bosses find that they also need it in B to B’s (business to business).McDonald’s is a ready example of a business that has kept customers coming in for years with entertainment marketing. Rather than keep “pounding on” (no pun intended) the ingredients or value meals for their burgers, McDonald’s is often your source for the current box-office movie premiums. Remember the “Hello Kitty” or “Minions” soft toy craze which saw alarming lines at McDonald’s? Well, we don’t need to ask McDonald’s to show us their daily sales report in order to know that they would have had jackpot sales that day!If, as a business, you are expecting the media to give you some coverage — unless you are an NGO (non-governmental organization), political or governmental organization, social or charitable benefit, cultural or educational association — do not expect the media to give you much time of day unless you advertise hugely with them.Now, many small medium enterprises (SME) might lament that you could not possibly afford the licensing or cost of bringing entertainment to your premises, or even being associated with big-time Hollywood films, like the McDonald’s example.Believe it or not, your customers will still be entertained by cleverly-executed concepts at much lower budgets. Therefore, don’t worry if you cannot afford the licensing fees for hit movies such as Star Wars or engaging top Hollywood or K-Pop superstars!The keywords to remember are Excite, Entertain and Engage — conceptualized and customized for your needs.Once entertainment elements are used to market your business, product or brand, the opportunity is very much bigger for:1) the media to report your stories,2) the customers to run through your doors,3) customers to bring friends and family along to enjoy fresh offerings,4) elevating your brand into a premier, go-to position,5) more public relations and networking,6) collaborations with and third-party endorsements from the media, celebrities, public figures and customers.

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Investing Ethically – Why?

There are many issues with regards to the world that we live in. Our climate and the current state of the world’s economy are general worries in the society that we live in, yet are always showcased on the news. Recently, the economy is something that has been publicised immensely. This is because of the worrying time ahead that have been predicted by the experts, as these are tight economic times for the majority of the population.The topic of global warming on the environment is an area that has been spoken about largely over the past few years. With the recent report indicating that the world’s population has reached 7 billion for the first time, the impact and the strain on the world’s natural resources are set to be tested in the next few years. Other factors such as an increase greenhouse gases from car users all over the world for example, have played their part in this overall greenhouse effect.The impact of trees in this day and age is highly important. They are being harvested at a worrying rate just in order to keep up with the demands of the global wood processing industry, as they are essential to help with the environment. Investing in something ethical not only helps the environment, but it can also help you financially in the long term.Ethical investment – What Exactly is it?You may have come across the words ‘responsible’ or ‘socially responsible investing’ before. These are generally associated with being ‘green’ or ‘ethical’ even if they mean the same thing. The green and ethical investment is the impact of investing in society and the environment, whilst seeking a financial return. The importance of the social and the environmental standards are of high interest especially when investing in this particular venture.An ethical investment is known as an investment that aims to maximise on both the financial return and contribute to social welfare. The idea promotes the environmental aspect of diversity. These investments add concerns about the social or environmental issues to the ones of risk and return, as elements of equity portfolio construction or activity.Should you invest ethically?There is a larger importance today in looking after your money for the benefit of your future, especially when you approach your retirement age. Today, there is a greater amount of money borrowed and invested by the financial services, including banks, pension funds, insurance and investment companies. This process is completed on your behalf, even if they are your pension, savings or investment, where you do not have a say in what happens to it.By making the decision to buy in green and ethical investments is a positive choice that you can make. This is because your money will work for you, but it will also contribute to society and the environment most of all. In doing your bit for the environment such as recycling for example, it makes sense to look into the ethical financial choices too. Choosing to invest green and ethically, has the sole aim that allows you to make money and make a difference in society.The importance of many companies is to maximise profit by any means possible. People would generally agree that making a greater financial return is a priority, but not at any price. As ethical investments come, it is possible to produce a profit with many principles still intact. There are companies that prove this idea, by becoming more responsible corporate citizens and being more profitable, not less. If you are able to get your investments correct the first time round, it will reward you with dividends as well as helping you to pay your saving as well.For a long term gain, are they worth thinking about?Are you thinking of investing ethically? If so, there are many positives that can come out of this venture is that it can secure your future in the long term as well as helping the environment out, in which you will be a part of.Investing in an ethically and socially responsible way can be forecasted as a more reliable medium to long-term strategy. There are still people who are more than happy to make money at the expense of others. The trend for individuals, charities and companies is to seek profit responsibility via the ethical investment method. The majority of the socially responsible investments are in reference to the positive aspects of business life. These include the respect for the community and the environment.The problems that arise when investing can cause an overall issue. The savings, investments or pension payments of thousands of people are all assembled together, which is then invested back into the stock market. This money is then invested into companies, whom have the aim of maximising the return at any cost possible. This is your money and your future. The thought is how are you able to ensure that your future is not being destroyed by your own investments? The economics that are compromised with the ‘getting rich quick’ principle can be so destructive to your personal investment. The reason behind this is because they work against all of the laws of sustainable growth, which is working within the limits of the earth natural resources.The opportunity of the ethical and social investment is a remarkable option as it can offer you the opportunity to avoid those companies whose activities that you would not want to support. This can be achieved by investing to those who operate with a moral framework, reflecting their own moral stance. If you choose to invest ethically, you will be doing your part for the environment as well as contributing to the overall state of the climate. It will reduce your carbon footprint and stop the rainforest from being cut down. This is where the ethical investment aims to help you financially as well as contributing to the continuous development of the environment.

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Helpful Hints For Finding Good Travel Deals

It can be difficult booking travel plans for your vacation or trip. There are numerous resources available, and it can sometimes feel like it’s hard to know where to start. Use the tips you’re about to read to make booking your travel plans much easier as you find the right deals for your needs.

In today’s world, a great place to start is by searching online travel agents. Whatever is available in person is available online plus more. So, it’s a good idea to start online, searching out deals, looking at promotions and discounts, visiting different sites, and looking at all of your options. Make sure you pay attention to different types of packages and do your calculations. You need to have a good idea of what you’re going to bring for your trip, and what you’re going to need.

Make sure you’re looking at package deals. Today’s travel industry packages everything, and you can find great deals for flights, hotels, food, and more all in the same package for one low price. It can save you much money if you’re able to find the right deal. You will already have an idea of what you need, so this will tell you what kind of package you’re looking for.

When you see the words all-inclusive, that’s exactly what it means. Booking all-inclusive travel is a great way to travel hassle free. You don’t have to worry about any accommodations this way. However, make sure you’re getting the deal you want because there are two kinds of this type of travel. First, there is the luxury kind, and then there is the economically priced kind.

Once you do find a good deal, you need to familiarize yourself with the company that is offering it. Look at reviews of the company, and just see more of what the company is about. You want to feel comfortable, and you want to see a site that is professional and that makes you feel like you’re in good hands.

Go to travel websites too to see what you can find. Sometimes just searching travel agents won’t necessarily give you all of the information you need. By searching travel websites regarding your destination, you can often find out much more information as well.

Make sure you’re looking at hotel reviews online too, so when you do book your package deal, you’re happy with that specific one. You want the right accommodations, so you have to make sure you’re booking the right ones.

You can find the best deals sometimes on auction sites. Check out the various online auction sites, and see if the travel arrangements you need are up for grabs. Since auction sites are subjective to bidding, you can find some excellent deals and packages.

Use the tips you’ve read here to find the best deals for travel, and make booking those deals much easier and less stressful. It’s not hard to find the right deals, but you have to know where to look.

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Sydney Incentive Travel Programs Supply Diverse Neighborhoods in a Stunning Setting

Sydney, a cultural hub and tourist center of Australia, combines a metropolitan atmosphere with the stunning beauty of a remote location. It is the ideal spot for anyone seeking great food, entertainment, beachfront, adventure, or a little romance. This travel possibility delivers a warm-natured environment where sun-kissed scenery provides an ideal getaway paradise. Sydney incentive travel plans take individuals to a striking worldly known harbor identified by two famous location icons. The Australian capital consists of a laid back atmosphere where visitors can see vast nature in a more modern environment. Beaches offer the opportunity to try countless water activities such as surfing or sailing. Sydney includes a mix of shopping, dining, nightlife, and tourist activities that makes it an ideal destination for visitors with varying interests.

Incentive Travel Programs Make This Once in a Lifetime Trip a True Possibility

Incentive travel programs are rising in popularity when rewarding individuals or groups for achieving a set goal. They have also been a longstanding choice for businesses who want to give something back for continued customer devotion. Sydney, originally established in 1788, is located next to an incoming port from the Tasman Sea. It is a metropolis area surrounded by additional cities, national parks, and bays leading into the main harbor. The destination can be broken down into six main districts:

• The Rocks – Contains the first village, Harbour Bridge, and is a cosmopolitan area.

• City Centre – Surrounded by all other named suburb districts, the central hub offers a variety of attractions in a modern setting.

• Darling Harbor – Serves as a leisure area with abundant entertainment options. It resides near the Central Business District or CBD. It contains attractions such as aquariums, boardwalks, and museums.

• City West – Morning fish market activity, pubs, a casino, and the Powerhouse Museum are located in this region of the city.

• City East – A hustling area of Sydney full of coffee houses, nightlife activities, entertainment, and daytime fashion.

• City South – Another market oriented region housing main attractions like The Haymarket, Central Station, and Chinatown. Visitors can shop little markets, stop by a café, eat unique cuisine, or experience local culture.

Summer climates promote the famous beachside atmosphere most associate with the location. Temperatures remain around seventy-nine degrees Celsius with some days reaching over one hundred degrees.

Harbour Bridge, Darling Harbour, Olympic Park, Luna Park, Sydney Tower, St Mary’s Cathedral, and the Royal Botanic Gardens are a few famous sites visitors can experience when receiving a Sydney incentive travel plan. After a busy day, individuals can enjoy fine cuisine, relax on the beach, or visit one of many galleries in the area. Wildlife activities are also common in this region with whale watching and parks being a few high points. The location offers plenty to do whether individuals prefer to kick back or have an active itinerary. Those desiring increased action can cycle near Centennial Park, swim, kayak, canoe, surf, or fish the local waters. Sydney is a destination every individual must see at least once in their lifetime. Incentive travel programs allow businesses to offer this opportunity while receiving their own reward for providing an exciting motivational element.

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